Can’t eat just one?
It’s no coincidence that you feel compelled to finish a bag of chips or polish off that row of Oreos. Millions of dollars have gone into the research and exact design of these “super tasty foods” so that they become irresistible to eat, even if you are full.
One of the ways they do this is by hijacking the brain’s reward center. It may not come as a surprise, but the 3 most rewarding tastes are sweet, salt and fat. When our brain registers these flavors, it lights up like crazy making you want MORE. And when you get a combination of all three in one shot (think: Chocolate Peanut Butter Cups) you’re willpower is no match for primal brain physiology. Sometimes it’s not the taste of these foods that can cause a knee jerk reaction, but the mere image of these foods can make a person get up and go to dig in the cupboards. Not that anyone reading this has been affected by television commercials for late night snacky treats.